Tuesday, November 20, 2012

Why "The Voice" Contestants Fail

I've been asking why is it that contestants from The Voice do poorly after the show compared to contestants from American Idol. I've decided to try to answer the question myself:

1) The "Blind Auditions" of The Voice might be entertaining, but they don't find stars. Back when Simon was on Idol, he always talked about "star quality." How can you judge star quality without seeing the contestant? You can't.

2) The "Battle Rounds" of The Voice are seen by many as a big weakness in the format because a contestant can be eliminated simply because the song favored the other contestant in the battle. Imagine Phillip Phillips vs either Jessica Sanchez or Joshua Ledet with a big song. Phillip would be gone. And that's assuming Phillip could make it past the blind auditions in the first place.

3) The Voice was created by Mark Burnett, a great television producer. With The Voice he has created a fine show for television. But Idol has always been about finding a star.

4) Idol producers are simply better at finding talent to send to the judges than producers of The Voice. For instance, both Phillip Phillips and Lauren Alaina were rejects from America's Got Talent, yet became stars on Idol.

5) Idol draws more contestants to the auditions, so they have a bigger pool of talent to choose from.

6) Idol still gets around 7 million more viewers than The Voice. That's 7 million more potential sales.

7) Many Idol viewers have been with the show from the beginning. They are loyal and supportive, and they don't watch the show like it's just a game show. They know the show is about finding stars. They would buy more albums if only the contestants would put out better albums.

The bottom line is while The Voice might be interesting television, it plays more like a game show, and viewers don't take the artists very seriously after the show.

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